11 Customer Engagement Metric Questions

Notes from The New Gold Standard by Joseph A Michelli

01. Overall, how satisfied are you with [Brand]?
02. How likely are you to continue to choose/repurchase/repeat (if needed) [Brand]?
03. How likely are you to recommend [Brand] to a friend/associate?
04. [Brand] is a name I can always trust.
05. [Brand] always delivers on what they promise.
06. [Brand] always treats me fairly.
07. If a problem arises, I can always count on [Brand] to reach a fair and satisfactory resolution.
08. I feel proud to be a [Brand] [customer/shopper/user/owner].
09. [Brand] always treats me with respect.
10. [Brand] is the perfect [company/product/brand/store] for people like me.
11. I can’t imagine a world without [Brand].

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5 December 2009 | Lists, PMBA, Personal MBA, Questions | | Trackback | del.icio.us | Stumble it! | View Count : 625
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