6 Magic Keys That Control Buyers
Notes from Secret of Power Persuasion for Salespeople by Roger Dawson
01. Buyers can be sold, if you can reward them.
02. Buyers can be sold if you can exercise punishment power.
03. Combine reward and punishment.
04. Buyers can be sold, if you bond with them.
05. Buyers can be sold, if they think you have more expertise that they do.
06. Buyers can be sold, if you act consistently.
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