7 Ways Print and Internet Copywriting are Different

Notes from The Online Copywriter’s Handbook by Robert W Bly

01. Keep is short.
02. Follow the rules of netiquette.
03. Practice the soft sell.
04. Practice permission-based marketing.
05. Use the three levels of hyperlinks: to another section of the same page, to another document or to external website.
06. Modularize your copy.
07. Write to the reading habits of internet users.
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16 April 2009 | Book Notes, Lists, Personal MBA, PMBA | | Trackback | del.icio.us | Stumble it! | View Count : 1103
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