Archive for 'Advertising' Category
Ten Direct-Mail Tips
2 March 2009Notes from There’s a Business in Every Woman by Ann M Holmes
01. Develop a self-mailer to eleminate the cost of envelopes and reduce postage
02. Scrutinize the mailing list to make sure it is as targeted as possible
03. Time your direct mail pieces so they are delivered midweek, when the response tends to be higher
04. Consider [...]
Top 10 marketing and advertising ideas of 2008 by Springwise
1 January 200901. Tennent’s Mutual – Prefunded, crowdmanaged music festival
02. Matter – New spin on direct mail: a box of matter
03. SOOPZ – Food blogger turned intermediary & purveyor
04. Mindstorm’s iBar – Interactive touch bar combines drinks, ads & games
05. IKEA – A nap hotel in a Stockholm mall
06. Steelcase’s Workspring – Meeting space doubles as product [...]
Top 10 US Advertisers by Traditional Media Spending of 2008 by Nielsen Wire
31 December 200801. Procter and Gamble Co : $2,342,319,397
02. General Motors Corp : $1,441,747,399
03. AT and T Inc : $1,317,893,377
04. Verizon Communications Inc : $1,125,700,512
05. Johnson and Johnson : $1,059,109,138
06. Time Warner Inc : $878,355,332
07. Toyota Motor Corp : $819,377,026
08. General Electric Co : $807,869,688
09. Ford Motor Co : $742,708,529
10. Pepsico Inc : $730,503,931
See more : Tops [...]
