Archive for 'Branding' Category


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Eight Steps to Get Ready to Brand from the Inside

11 May 2009

Notes from Brand from the Inside by Libby Sartain 01. Develop the business case to build or rebuild your employer brand. 02. Put together your team and break down the silos. 03. Plan how to include each point of view from your team. 04. Consider how to avoid the temptation to reinvent the wheel. 05. […]

Seven Stages of Employee’s Experience with your Business

10 May 2009

Notes from Brand from the Inside by Libby Sartain 01. The prospective employee notices. 02. The prospect considers (as the business recruits). 03. The prospect becomes a candidate (and applies for a job). 04. The new employee joins. 05. The employee works. 06. The employee leaves. 07. The employee remembers. [asa]0787981893[/asa] See more : The […]

5 Principles of the Primacy of the Person

3 May 2009

Notes from The Culting of Brands by Douglas Atkin 01. Focus on the person. 02. Get the right membership. 03. Create opportunities for meeting and interaction. 04. Remove distractions. 05. Love bomb. [asa]1591840279[/asa] See more : The Ultimate Business Reading List

Fifteen Things to Learn About Employer Brand

1 May 2009

Notes from Brand from the Inside by Libby Sartain 01. Your employer brand must articulate your promise to your employees. 02. Your employer brand must support your business strategy. 03. Your employer brand must define, for your employees, what your customers experience. 04. Your employer brand must define what your business needs from your employees. […]

Fifteen Things to Learn About Branding

21 April 2009

Notes from Brand from the Inside by Libby Sartain 01. Brands are elusive, mysterious realities of business. 02. Brands simplify the value, opportunity and results you expect. 03. Every business has a brand 04. Brands are ultimate commercial 05. Brands influence customer choices at each touch point 06. Brands define your customer experience 07. Brands […]


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