Archive for 'Branding' Category
Eight Steps to Get Ready to Brand from the Inside
11 May 2009Notes from Brand from the Inside by Libby Sartain
01. Develop the business case to build or rebuild your employer brand.
02. Put together your team and break down the silos.
03. Plan how to include each point of view from your team.
04. Consider how to avoid the temptation to reinvent the wheel.
05. Develop a clear picture of [...]
Seven Stages of Employee’s Experience with your Business
10 May 2009Notes from Brand from the Inside by Libby Sartain
01. The prospective employee notices.
02. The prospect considers (as the business recruits).
03. The prospect becomes a candidate (and applies for a job).
04. The new employee joins.
05. The employee works.
06. The employee leaves.
07. The employee remembers.
See more : The Ultimate Business Reading List
5 Principles of the Primacy of the Person
3 May 2009Notes from The Culting of Brands by Douglas Atkin
01. Focus on the person.
02. Get the right membership.
03. Create opportunities for meeting and interaction.
04. Remove distractions.
05. Love bomb.
See more : The Ultimate Business Reading List
