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	<title>Ask the eConsultant &#187; Branding</title>
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		<title>Eight Steps to Get Ready to Brand from the Inside</title>
		<link>http://blog.econsultant.com/eight-steps-to-get-ready-to-brand-from-the-inside</link>
		<comments>http://blog.econsultant.com/eight-steps-to-get-ready-to-brand-from-the-inside#comments</comments>
		<pubDate>Tue, 12 May 2009 06:11:54 +0000</pubDate>
		<dc:creator>eConsultant</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Lists]]></category>
		<category><![CDATA[PMBA]]></category>
		<category><![CDATA[Personal MBA]]></category>
		<category><![CDATA[Steps]]></category>

		<guid isPermaLink="false">http://blog.econsultant.com/?p=16829</guid>
		<description><![CDATA[Notes from Brand from the Inside by Libby Sartain
01. Develop the business case to build or rebuild your employer brand.
02. Put together your team and break down the silos.
03. Plan how to include each point of view from your team.
04. Consider how to avoid the temptation to reinvent the wheel.
05. Develop a clear picture of [...]]]></description>
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		</item>
		<item>
		<title>Seven Stages of Employee&#8217;s Experience with your Business</title>
		<link>http://blog.econsultant.com/seven-stages-of-employees-experience-with-your-business</link>
		<comments>http://blog.econsultant.com/seven-stages-of-employees-experience-with-your-business#comments</comments>
		<pubDate>Mon, 11 May 2009 05:10:55 +0000</pubDate>
		<dc:creator>eConsultant</dc:creator>
				<category><![CDATA[Book Notes]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Lists]]></category>
		<category><![CDATA[PMBA]]></category>
		<category><![CDATA[Personal MBA]]></category>
		<category><![CDATA[Stages]]></category>
		<category><![CDATA[Employees]]></category>

		<guid isPermaLink="false">http://blog.econsultant.com/?p=16914</guid>
		<description><![CDATA[Notes from Brand from the Inside by Libby Sartain
01. The prospective employee notices.
02. The prospect considers (as the business recruits).
03. The prospect becomes a candidate (and applies for a job).
04. The new employee joins.
05. The employee works.
06. The employee leaves.
07. The employee remembers.

See more : The Ultimate Business Reading List
]]></description>
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		<item>
		<title>5 Principles of the Primacy of the Person</title>
		<link>http://blog.econsultant.com/5-principles-of-the-primacy-of-the-person</link>
		<comments>http://blog.econsultant.com/5-principles-of-the-primacy-of-the-person#comments</comments>
		<pubDate>Mon, 04 May 2009 05:03:52 +0000</pubDate>
		<dc:creator>eConsultant</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Lists]]></category>
		<category><![CDATA[PMBA]]></category>
		<category><![CDATA[Personal MBA]]></category>
		<category><![CDATA[Principles]]></category>
		<category><![CDATA[brands]]></category>

		<guid isPermaLink="false">http://blog.econsultant.com/?p=16817</guid>
		<description><![CDATA[Notes from The Culting of Brands by Douglas Atkin
01. Focus on the person.
02. Get the right membership.
03. Create opportunities for meeting and interaction.
04. Remove distractions.
05. Love bomb.

See more : The Ultimate Business Reading List
]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Fifteen Things to Learn About Employer Brand</title>
		<link>http://blog.econsultant.com/fifteen-things-to-learn-about-employer-brand</link>
		<comments>http://blog.econsultant.com/fifteen-things-to-learn-about-employer-brand#comments</comments>
		<pubDate>Sat, 02 May 2009 06:01:10 +0000</pubDate>
		<dc:creator>eConsultant</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Lists]]></category>
		<category><![CDATA[PMBA]]></category>
		<category><![CDATA[Personal MBA]]></category>
		<category><![CDATA[brands]]></category>

		<guid isPermaLink="false">http://blog.econsultant.com/?p=16814</guid>
		<description><![CDATA[Notes from Brand from the Inside by Libby Sartain
01. Your employer brand must articulate your promise to your employees.
02. Your employer brand must support your business strategy.
03. Your employer brand must define, for your employees, what your customers experience.
04. Your employer brand must define what your business needs from your employees.
05. Your employer brand must [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Fifteen Things to Learn About Branding</title>
		<link>http://blog.econsultant.com/fifteen-things-to-learn-about-branding</link>
		<comments>http://blog.econsultant.com/fifteen-things-to-learn-about-branding#comments</comments>
		<pubDate>Wed, 22 Apr 2009 06:21:22 +0000</pubDate>
		<dc:creator>eConsultant</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Lists]]></category>
		<category><![CDATA[PMBA]]></category>
		<category><![CDATA[Personal MBA]]></category>

		<guid isPermaLink="false">http://blog.econsultant.com/?p=16712</guid>
		<description><![CDATA[Notes from Brand from the Inside by Libby Sartain
01. Brands are elusive, mysterious realities of business.
02. Brands simplify the value, opportunity and results you expect.
03. Every business has a brand
04. Brands are ultimate commercial
05. Brands influence customer choices at each touch point
06. Brands define your customer experience
07. Brands connect customers to the big idea
08. A [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Five Tips to Successful Branding</title>
		<link>http://blog.econsultant.com/five-tips-to-successful-branding</link>
		<comments>http://blog.econsultant.com/five-tips-to-successful-branding#comments</comments>
		<pubDate>Thu, 22 Jan 2009 00:21:02 +0000</pubDate>
		<dc:creator>eConsultant</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Lists]]></category>
		<category><![CDATA[PMBA]]></category>
		<category><![CDATA[Personal MBA]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://blog.econsultant.com/?p=7483</guid>
		<description><![CDATA[Notes from There&#8217;s a Business in Every Woman by Ann M Holmes
01. Know what you do best and communicate your competitve advantage doing it
02. Develop your brand message after you&#8217;ve studied your competition, so you can define your relationship with your clients
03. Know your client base and their value to your business
04. Keep your brand [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Top 10 Most-Effective TV Product Placements of 2008 by Nielsen Wire</title>
		<link>http://blog.econsultant.com/top-10-most-effective-tv-product-placements-of-2008-by-nielsen-wire</link>
		<comments>http://blog.econsultant.com/top-10-most-effective-tv-product-placements-of-2008-by-nielsen-wire#comments</comments>
		<pubDate>Mon, 15 Dec 2008 07:14:01 +0000</pubDate>
		<dc:creator>eConsultant</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Lists]]></category>
		<category><![CDATA[lists2008]]></category>
		<category><![CDATA[placements]]></category>
		<category><![CDATA[products]]></category>

		<guid isPermaLink="false">http://blog.econsultant.com/?p=7327</guid>
		<description><![CDATA[01. CVS Pharmacy in Extreme Makeover: Home Edition (ABC, 3/16 &#8211; 11/9/08)
02. TRESemme in Project Runway (Bravo, 1/2 &#8211; 10/20/08)
03. El Pollo Loco in Flipping Out (Bravo, 6/24 &#8211; 8/12/08)
04. Bluefly.com in Project Runway (Bravo, 1/2 &#8211; 10/20/08)
05. Sears in Extreme Makeover: Home Edition (ABC, 1/6 &#8211; 11/30/08)
06. Glad in Top Chef (Bravo, 3/12 &#8211; [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Ultimate List of Brand Ranking</title>
		<link>http://blog.econsultant.com/the-ultimate-list-of-brand-rankings</link>
		<comments>http://blog.econsultant.com/the-ultimate-list-of-brand-rankings#comments</comments>
		<pubDate>Tue, 01 Jan 2008 08:01:16 +0000</pubDate>
		<dc:creator>eConsultant</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Ultimate Lists]]></category>

		<guid isPermaLink="false">http://blog.econsultant.com/?p=17544</guid>
		<description><![CDATA[Top 10 Brands 2008
1: Coca-Cola 2: IBM 3: Microsoft 4: GE 5: Nokia 6: Toyota 7: Intel 8: McDonald&#8217;s 9: Disney 10: Google 
Top 10 Brands 2007
1: Coca-Cola 2: Microsoft 3: IBM 4: GE 5: Nokia 6: Toyota 7: Intel 8: McDonald&#8217;s 9: Disney 10: Mercedes-Benz 
Top 10 Brands 2006
1: Coca-Cola 2: Microsoft 3: IBM [...]]]></description>
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