Archive for 'Branding' Category
Fifteen Things to Learn About Employer Brand
1 May 2009Notes from Brand from the Inside by Libby Sartain
01. Your employer brand must articulate your promise to your employees.
02. Your employer brand must support your business strategy.
03. Your employer brand must define, for your employees, what your customers experience.
04. Your employer brand must define what your business needs from your employees.
05. Your employer brand must [...]
Fifteen Things to Learn About Branding
21 April 2009Notes from Brand from the Inside by Libby Sartain
01. Brands are elusive, mysterious realities of business.
02. Brands simplify the value, opportunity and results you expect.
03. Every business has a brand
04. Brands are ultimate commercial
05. Brands influence customer choices at each touch point
06. Brands define your customer experience
07. Brands connect customers to the big idea
08. A [...]
Five Tips to Successful Branding
21 January 2009Notes from There’s a Business in Every Woman by Ann M Holmes
01. Know what you do best and communicate your competitve advantage doing it
02. Develop your brand message after you’ve studied your competition, so you can define your relationship with your clients
03. Know your client base and their value to your business
04. Keep your brand [...]
