Archive for 'Customers' Category


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13 Reasons Customers Buy

20 October 2009

Notes from Jeffrey Gitomer’s Little Red Book of Selling
01. I like my sales rep.
02. I understand what I am buying.
03. I perceive a difference in the person and the company that I am buying from.
04. I perceive a value in the product that I am purchasing.
05. I believe my sales rep.
06. I have confidence in [...]

10 Ways to get Information About Your e-service Strategies

19 April 2009

Notes from e-service by Ron Zemke
01. Customer surveys
02. Focus groups
03. Employee visit teams
04. Viewing room studies
05. Customer advisory panels
06. User groups
07. Employee surveys
08. Mystery shopping services
09. Toll-free hotlines
10. Benchmarking

See more : The Ultimate Business Reading List

Top 5 Computer Manufacturers by Customer Experience Rankings by Forrester Research

17 April 2009

NYTimes has Forrester Research list of computer manufacturers satisfaction numbers.

1. Apple = 80
2. Gateway = 66
3. HP = 64
4. Compaq = 63
5. Dell = 58
Data from Customer Experience Index 2008 Snapshot: PC Manufacturers

Apple Tops PC Customer Service Rankings – Bits Blog – NYTimes.com
Forrester Research’s 2008 customer experience index, a survey of some 4,500 consumers, ranked [...]


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