Consumer Reports Magazine and Website Stats
Some very interesting stats from the NYTimes article on Consumers Reports.
Magazine Subscribers = 4.5 million
Online Subscribers = 3 million
Overlap = 600,000
Magazine subscription = $26/year
Online subscription = $26/year
Both = $45/year
Annual Revenue = $208 million
Operating Margin = $28 million
Magazine Gender Breakdown = 60% male; 40% female.
Online Gender Breakdown = 50% male; 50% female.
Magazine reader avg age = 60
Online reader avg age = 50
Success Without Ads – New York Times
Consumer Reports, a monthly, refuses to publish ads, which are the primary source of revenue for most magazines, yet it makes a healthy profit. And it not only charges for access to most of its Web site, it has three million paying subscribers online — up about 60 percent in the last 18 months — which experts say may be the largest number in the industry.
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