Consumer Reports Magazine and Website Stats
Some very interesting stats from the NYTimes article on Consumers Reports.
Magazine Subscribers = 4.5 million
Online Subscribers = 3 million
Overlap = 600,000
Magazine subscription = $26/year
Online subscription = $26/year
Both = $45/year
Annual Revenue = $208 million
Operating Margin = $28 million
Magazine Gender Breakdown = 60% male; 40% female.
Online Gender Breakdown = 50% male; 50% female.
Magazine reader avg age = 60
Online reader avg age = 50
Success Without Ads – New York Times
Consumer Reports, a monthly, refuses to publish ads, which are the primary source of revenue for most magazines, yet it makes a healthy profit. And it not only charges for access to most of its Web site, it has three million paying subscribers online — up about 60 percent in the last 18 months — which experts say may be the largest number in the industry.
System Drivers: Is your PC running slow? Speed up your system with the latest System Drivers.
Clean Registry: Is your PC running slow? Speed up your system with a Clean Registry.
Web Hosting: Are you paying too much for web hosting? Compare prices in long list of Web Hosting providers.
If you are new to eConsultant : Subscribe : RSS Feed | Follow us on : Twitter : eConsultant | FriendFeed : eConsultant | Soup.io : eConsultant | tumblr : eConsultant
Previous Posts :
- Six Steps to Quality Improvement
- The DREAM TEAM Strategy
- Seven Areas of Business Improvement Advancements
- Four Rules Regarding Following Up After An Interview
- 25 Ways to Develop Your Interpersonal Intelligence
- 3 Steps to Avoid Losing Focus on Core Products
- 15.5 Attitude Awareness and Actions for Positive Path
- 10 Strategies for Renewing Your Physical Energy
- The Three Stanzas of The Ritz-Carlton Credo
- The SECURE Strategy
