Eight Steps to Get Ready to Brand from the Inside
Notes from Brand from the Inside by Libby Sartain
01. Develop the business case to build or rebuild your employer brand.
02. Put together your team and break down the silos.
03. Plan how to include each point of view from your team.
04. Consider how to avoid the temptation to reinvent the wheel.
05. Develop a clear picture of what you want to accomplish.
06. Prepare for the team’s work.
07. Engage leadership.
08. Find out how others are doing it, but resist the urge to copy.
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