Google Adwords = Brokering Newspapers Ads
Google will use Adwords for newspaper ads. It won’t be an auction; all accept-or-not deals.
Newspapers to Test Plan to Sell Ads on Google - New York Times
Advertisers then can log into Google’s main advertising system, known as AdWords, and click to go to the newspaper section. They will see a list of the participating papers and the sorts of ads that are available. They can then enter a bid for a certain type of advertisement, specifying the section and date range. Newspapers in turn see these bids and accept the ones they want.
6 November 2006 | Google | | Stumble it! | View Count : 602
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