11 Customer Engagement Metric Questions

5 December 2009

Notes from The New Gold Standard by Joseph A Michelli 01. Overall, how satisfied are you with [Brand]? 02. How likely are you to continue to choose/repurchase/repeat (if needed) [Brand]? 03. How likely are you to recommend [Brand] to a friend/associate? 04. [Brand] is a name I can always trust. 05. [Brand] always delivers on […]